The advertising and marketing industry is facing more complex challenges and compliance issues than ever. With the use of tools like blogs, street promotions and complicated sponsorship agreements, the creative industry must focus on protecting their work and preventing legal issues.
Kemp Klein understands the day to day issues facing the advertising and marketing industry and provides innovative and flexible solutions. Attorney Andrew Goldberg serves as legal adviser to the Adcraft Club of Detroit and authors ADvice, a publication specifically dedicated to the advertising and marketing industry.
Our firm handles legal issues related to:
- Agency Contracts
- Copyright and Trademark Protection
- Rights of Publicity
- Website Privacy Policies
- Website Development and Hosting Agreements
- Direct Response Commercials
- Sponsorship Agreements
- Product Tie-In Arrangements
- Sweepstakes Laws
- Promotions Terms and Conditions
- State and Federal Consumer Protection Laws
- Work-for-Hire and Independent Contractor Agreements
ADvice – A Newsletter for Advertising and Marketing Professionals
Social Networking: A Risky Business?;
ADvice, Issue 8 (2009)
Will endorsements become extinct under proposed FTC guidelines?;
ADvice, Issue 7 (2009)
What is your negotiation strategy?;
ADvice, Issue 6 (2008)
Right of Publicity: Can you use a celebrity’s identity for your campaign?;
ADvice, Issue 5 (2008)
Websites: What to Know Before You Launch;
ADvice, Issue 4 (2008)
A Year in Review: Legal Trends and Issues Facing Your Industry;
ADvice, Issue 3 (2008)
Intellectually Speaking: An Overview of Trademarks and Copyrights;
ADvice, Issue 2 (2007)
Agency Contract Clean-Up: 4 Action Plans;
ADvice, Issue 1 (2007)
For more information regarding this practice area, please contact:
Andrew J. Goldberg at 248.740.5664 or Click Here to send an e-mail.
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